When Crawford incepted its Office of Inclusion & Diversity, it signaled a formal commitment to a culture of inclusion. The company has always understood the value of a diverse workforce and steadily increased its focus through programs likes Women LEAD. However, 2020 brought significant progress as the office rolled out several new projects, including unconscious bias training and the development of an employee advisory council and two employee resource groups. As one of the first ERG鈥檚 created for Crawford, ZEAL Women and Allies has been busy demonstrating the power in embracing diversity.
Tenesha Frazier-Levett, ZEAL鈥檚 Global Ambassador, commented:
鈥淲e recognize the equity gap that exists for women in leadership positions across many professions and industries. Our mission is to encourage women to explore personal and professional growth while fostering a commitment to the advancement and promotion of gender diversity,鈥�
While the number of there is still an opportunity to improve. Professional development is a key strategic priority of ZEAL to support their members鈥� varying career aspirations. The group also strives to increase member recognition, promote educational and leadership opportunities and facilitate an inclusive cultural ecosystem within Crawford to build stronger relationships across the organization. Additionally, ZEAL plans to participate in community investment activities and to support the recruitment and retention of diverse talent at Crawford.
Since its creation, ZEAL has been active, with no plans of slowing down. The group has formed six chapters across the U.S., with plans to expand globally, created a Breast Cancer Awareness campaign and hosted a Dress for Success Clothing drive.
March is Women鈥檚 History Month in the U.S., and ZEAL is hosting its first women鈥檚 conference. The half-day event will feature a panel discussion, breakout sessions and a keynote speaker. The members also plan to participate in the International Women鈥檚 Day #ChooseToChallenge campaign, a social media campaign, asking people to commit to challenging bias and discrimination in society while also seeking out and celebrating women鈥檚 achievements.
With much to accomplish, the members of ZEAL are undeterred in their mission. 鈥淲e are poised with great expectations and lofty goals. We remain committed to our members and showcasing their talents and experience to make a positive impact not just on Crawford but also in our local communities,鈥� continued Frazier-Levett.
